Social media has various platforms with many content formats, and trends that are evolving almost daily. Every brand is present on social media, competing for consumer attention.

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In this dynamic digital environment, it is essential to use a clear strategy to guide your efforts. Leveraging social media without a focussed strategy can be challenging for any brand and you may encounter difficulties finding the most effective path.

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With an effective social media strategy, your efforts will be more organised, efficient, consistent, and effective.

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Waterfront uses these focus points to create content:

• Define goals

• Understand the target audience

• Study the competition

• Utilise the right channels

• Create a content planner

• Use helpful tools for creation

• Analyse and refine

• Use KPIs to maintain the direction of the created content

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BE SMART

Using the SMART Strategy is key to keep goals and targets accessible by being;

• Specific: Choosing and focussing on the right target/platform/content

• Measurable: Use objective KPIs that are trackable

• Attainable: Be ambitious with your goal but keep it realistic

• Relevant: How does the end goal benefit your business

• Time-bound: Using deadlines are important to keep results focussed