SMART Marketing Strategy

Social media has various platforms with many content formats, and trends that are evolving almost daily. Every brand is present on social media, competing for consumer attention.

In this dynamic digital environment, it is essential to use a clear strategy to guide your efforts.

Leveraging social media without a focussed strategy can be challenging for any brand and you may encounter difficulties finding the most effective path.

With an effective social media strategy, your efforts will be more organised, efficient, consistent, and effective.

Waterfront uses these focus points to create content:

• Define goal

• Understand the target audience

• Study the competition

• Utilise the right channels

• Create a content planner

• Use helpful tools for creation

• Analyse and refine

• Use KPIs to maintain the direction of the created content

DEFINING YOUR GOALS

Setting achievable targets is an essential step in positioning a social media strategy for success. The basis for any social media initiative are business objectives; without clear goals, your strategy may lack direction and effectiveness. This is why using the SMART marketing strategy is key.

Focussing and utilising the following goals are essential for a social strategy:

Awareness: Getting your brand in front of your customers and potential customers helps with awareness.

Traffic: Highlighting the pathways to your social channels and website will help the customer engage and interact with your brand.

Engagement: This is key for all businesses. Making the customer feel as though they are a part of your brand journey and build relationships.

Sentiment: Show your customers your ‘why’ and how you do what you do.

Conversion: Changing views into leads. Whether through subscriptions models, purchasing or just directing them to your website/shop.

Customer experience: This is all about creating a team of cheerleaders that will support and recommend your business to others.

WHAT IS THE 'SMART' MARKETING STRATEGY

Using the SMART Strategy is key to keep goals and targets accessible by being;

• Specific: Choosing and focussing on the right target/platform/content

• Measurable: Use objective KPIs that are trackable

• Attainable: Be ambitious with your goal but keep it realistic

• Relevant: How does the end goal benefit your business

• Time-bound: Using deadlines are important to keep results focussed